RAS Luxury Skincare, an Indian direct to consumer skincare brand, has successfully closed a Series B funding round worth $7.5 million, which is approximately Rs 68.7 crore. The round was led by Dabur Ventures, with Unilever Ventures choosing to continue its support as an existing backer. The participation of two prominent investors with deep roots in the FMCG industry is a strong vote of confidence in RAS and the premium natural skincare segment it operates in.
The brand was founded in 2021 by three family members Shubhika Jain, her sister Suramya Jain, and their mother Sangeeta Jain making its journey to a Series B in a relatively short span of time a noteworthy achievement in India’s competitive beauty and skincare landscape.
What stands out about this funding round is not just the amount raised but who is behind it. Dabur Ventures, the investment arm of one of India’s most established consumer goods companies, leading this round carries real strategic weight. Meanwhile, Unilever Ventures returning for this round after already backing the brand is equally significant. When large, experienced FMCG players put their money behind a young skincare brand across multiple rounds, it signals that they see genuine long term potential in what is being built.
For RAS, having investors who understand the complexities of the consumer goods and personal care industry adds more than just capital to the table. It brings industry knowledge, distribution experience, and credibility that can accelerate the brand’s growth in meaningful ways.
RAS has a clear and multi directional plan for deploying the funds raised in this round. On the distribution side, the company intends to strengthen both its online presence and its physical retail footprint, recognising that premium skincare consumers often want to experience products in person before committing to a purchase. Expanding offline channels alongside digital ones is a sensible approach for a brand in the luxury segment.
Research and development is another area earmarked for investment, which makes sense for a brand positioning itself in the natural and premium skincare space where product efficacy and ingredient integrity are central to consumer trust. Investing in R and D helps the brand stay ahead in a category where consumers are increasingly well informed and demanding.
Team building is also on the agenda, reflecting the reality that sustainable growth at this stage requires the right people in place to execute across sales, marketing, operations, and product development simultaneously.
Perhaps the most forward looking elements of RAS’s expansion plan involve two distinct directions opening exclusive brand stores and entering international markets. Launching dedicated physical stores would give RAS a premium retail presence that reinforces the luxury positioning of the brand in a way that multi brand retail or online channels alone cannot fully achieve.
The intent to tap into global markets adds an ambitious international dimension to the growth story. For a brand founded just a few years ago that is still building its domestic presence, the aspiration to go international reflects real confidence in the product and the brand identity that the founders have worked to establish.
