Bigbasket, the online grocery and quick commerce platform backed by the Tata Group, has appointed Arpit Jaiswal as its new Chief Growth Officer. The timing of this hire reflects the increasing pressure the company faces in one of India’s most competitive digital market segments, where platforms are racing to win and retain customers while also working toward sustainable financial performance.
Bigbasket’s decision to bring in a dedicated growth leader at this stage signals that the company is taking a more structured and focused approach to expanding its reach and strengthening its position against rivals in the quick commerce and online grocery space.
Who Is Arpit Jaiswal?
Jaiswal comes with close to 15 years of experience at Google, where he held several roles over the course of his career. His most recent position was at Google Pay India, where he was responsible for managing user growth at a significant scale. In that role, he worked on building acquisition channels through a combination of strategic partnerships and artificial intelligence powered tools, while also keeping a close watch on profitability and cost efficiency.
He is also an alumnus of IIM Ahmedabad, one of India’s most respected business schools. His combination of deep experience in scaling consumer platforms and a strong academic background makes him a well-suited candidate for the demands of a Chief Growth Officer role at a company of Bigbasket’s size.
What His Role Will Cover
In his new position at Bigbasket, Jaiswal will be responsible for a broad and important set of priorities. On the user side, he will focus on bringing new customers onto the platform while also keeping existing ones engaged and active over time. On the geographic side, he will work on deepening Bigbasket’s presence in both large metro cities and smaller markets across India, which represents a significant growth opportunity for the platform.
Beyond user growth, his mandate also extends to influencing the product direction of the platform and working to make the overall business more financially efficient. This combination of growth and profitability responsibilities reflects a matured approach to leadership hiring one where companies are no longer separating the two goals but expecting leaders to pursue both simultaneously.
The appointment of Jaiswal is not the only leadership development at Bigbasket worth noting. Alongside this hire, the company has also elevated Keshav Kumar, who previously served as the engineering head, to the role of Chief Product and Technology Officer. Together, these two moves suggest a deliberate and broader restructuring of the company’s senior leadership team rather than a single isolated hire.
Bigbasket’s founder and CEO Hari Menon weighed in on the significance of these changes, describing the current moment as a pivotal one for the company. He specifically highlighted Jaiswal’s background in building scalable consumer platforms as a key reason why his experience would be valuable in reinforcing Bigbasket’s competitive standing going forward.
When a company makes multiple senior leadership appointments at the same time and its founder describes the moment as pivotal, it is usually a signal that the business is preparing for a more intensive phase of competition or growth. For Bigbasket, operating in a market where quick commerce platforms are aggressively expanding and consumer expectations around speed and convenience continue to rise, having the right leadership in place is not just important it is essential. These hires appear to be Bigbasket’s way of making sure it has the people it needs to compete effectively in the months ahead.
