Pronto, a platform focused on organising informal labor, has announced the extension of its Series B funding round to a total of $45 million. The additional capital came in the form of a $20 million investment from prominent investor Lachy Groom. The announcement comes at a moment when the company’s operational numbers are climbing sharply, signalling strong product-market fit and growing demand for its services.
The figures behind the announcement paint a vivid picture of momentum. Within just a single month, daily bookings on the Pronto platform climbed from 18,000 to 26,000, an increase of nearly 45 percent in a very short window. That kind of jump is hard to manufacture and suggests that real demand is driving the numbers rather than promotional activity.
The supply side of the platform has grown just as impressively. The number of trained, background-verified service professionals available on Pronto expanded from 1,440 at the start of the year to 6,500 in just four months. That is a fourfold increase in the worker network within a single quarter, which reflects not only the company’s ability to attract workers but also its capacity to onboard and verify them at scale.
Pronto is also reporting that its business is now running at over 65 percent utilisation, a metric that indicates how efficiently the platform is matching supply with demand. For a marketplace business, high utilisation is a strong sign that the model is working and that operational efficiency is improving as the company scales.
The Vision Behind the Platform
Pronto’s founder and chief executive Anjali Sardana has been open about the company’s longer-term ambitions. In her own words, the goal is to become the largest labor organisation platform in the world, with a particular focus on informal workers, a segment that has historically been underserved by technology.
The statement reflects a broader trend in the technology sector, where startups are increasingly looking at large, fragmented, and traditionally offline markets as opportunities for digital transformation. Informal labor, which includes a wide range of service workers operating outside formal employment structures, represents one of the largest such markets in the world.
With the fresh funding in place, Pronto has outlined a clear direction for the coming six months. The company intends to strengthen its presence in the cities where it already operates rather than spreading itself thin with rapid geographic expansion. This focus on depth over breadth suggests a disciplined approach to growth, prioritising quality of service and worker experience before entering new markets.
At the same time, Pronto plans to expand the range of services it offers within those existing markets. Newer categories including car washing, gardening, and home cooking are being rolled out across select areas. These additions suggest that the platform is evolving from a single-service offering into something closer to a broader home and lifestyle services marketplace.
Pronto’s latest funding round and the growth metrics accompanying it position the company as one to watch in the labor technology space. The combination of strong investor backing, rapidly scaling supply and demand, and a clearly articulated long-term vision gives the platform a credible foundation to pursue its ambitious goals. How well it can maintain quality while continuing to grow will be the real test in the months ahead.
