Aman Gupta, best known for co-founding boAt one of India’s most popular consumer electronics brands is making a fresh start. His new venture, OFF/BEAT, has raised ₹100 crore in seed funding, with the round being led by Bessemer Venture Partners, a globally respected investment firm with a strong track record of backing major companies across technology and consumer sectors.
This is a notable comeback moment for Gupta, who built boAt into a household name before stepping into this new chapter. With OFF/BEAT, he is starting from scratch once again, and the early investor interest suggests there is real confidence in what he is building.
A Global Firm With a Strong Portfolio
Bessemer Venture Partners is no stranger to big bets. The firm has previously backed well-known global names across technology, software, and consumer internet. Being chosen as the lead investor for OFF/BEAT’s very first funding round adds instant credibility to the new startup.
For Gupta, the choice of investor was deliberate and thought through. He made it clear that he was not simply looking for money he wanted partners who could bring genuine expertise in technology and artificial intelligence, along with a global network that could open doors beyond just capital.
Gupta specifically pointed to Bessemer’s partners Anant and Vishal as key reasons behind the decision. He noted that their global connections, along with the speed and strategic value they bring to the table, were factors that pure financial backing simply cannot replicate. For a founder building something new, having the right people in your corner matters as much as the funding itself.
In an interesting detail, Gupta chose to reveal this funding news on his wedding anniversary. He used the occasion to draw a comparison between picking an investor and choosing a life partner both decisions, in his view, require someone who will stand by you not just in the good times but also through the difficult ones. It was a personal and candid way to frame what is otherwise a business milestone.
OFF/BEAT’s seed round marks the beginning of what could be another significant journey for one of India’s most recognised startup founders. With ₹100 crore in the bank and a globally experienced investor leading the round, Aman Gupta appears ready to take on the challenge of building something entirely new. The startup world will be watching closely to see what OFF/BEAT becomes.
