Peping, a functional beverage startup operating in the FMCG space, has raised ₹2.5 crore in a fresh funding round. The investment was spearheaded by IAN Angel Fund, the evergreen investment arm of IAN Group, along with contributions from a group of individual angel investors.
The company plans to put the capital to work across several key areas of the business. On the operational side, Peping will focus on strengthening its supply chain and widening its distribution reach to make its products more accessible across markets. The brand also intends to invest in marketing efforts to increase consumer awareness, while simultaneously working on launching new product flavours to expand its portfolio.
With the functional beverages segment gaining strong traction among health-conscious consumers in India, this funding positions Peping to scale up and carve a stronger presence in a fast-growing market.
