HealthFab, the Indian startup behind the GoPadFree brand of reusable period underwear, has raised ₹20 Crore in a Series A funding round. The announcement was made by the company’s founder, who credited both existing backers and new investors for their belief in the brand’s long-term vision.
HealthFab was founded on the idea that Indian women deserved access to better period care products, not just in terms of quality, but in how the topic is spoken about and understood. The company entered a space that had little to no mainstream visibility at the time, and chose to build its own manufacturing infrastructure rather than rely on third-party supply chains.
That bet paid off, GoPadFree grew to become the number one reusable period underwear brand on Amazon India. The brand also earned BIS certification, cleared significant revenue milestones, and gained national recognition after appearing on Shark Tank India, where four sharks made offers to invest.
New Investors Join the Journey
The Series A round welcomes Apoorv Gautam and Atomic Capital as new investors. The founder expressed that what makes this partnership stand out is not just the financial backing, but the strategic expertise both bring in areas like revenue growth, customer retention, and brand architecture. The goal, as shared by the founder, is to take HealthFab to ₹250 Crore in revenue and beyond.
Alongside the new funding announcement, the founder took a moment to acknowledge the existing investors who stayed committed during the company’s early and more uncertain phase. They stuck with HealthFab through difficult quarters, strategic pivots, and the slow grind of building a brand in a category most people had not yet taken seriously.
With the fresh capital and the addition of experienced investors, HealthFab now looks to aggressively grow its market presence. The brand’s journey from a category with almost no awareness to a nationally recognised name on one of India’s most popular startup shows reflects just how far it has come, and with this funding, the company appears ready to move into its next chapter at scale.
Source: This article is based solely on information shared in a LinkedIn post
