Clarity Labs, a personal care brand focused on delivering outcome-based products, has secured more than Rs 4 crore in a seed funding round. Artha Venture Fund II led the round, with additional support coming from angel investors.

The brand plans to put the fresh capital to work across three areas: launching new products, entering more categories, and growing its presence through D2C channels, marketplaces, and quick commerce platforms.

Clarity Labs positions itself around simplicity and transparency, creating formulations that target specific skin and personal care concerns. The brand keeps its products accessible through competitive pricing and fast delivery across India.