Buying a car has always been a stressful experience. Despite improvements in transparency around pricing, inspections, and financing, the final decision still leaves most buyers overwhelmed. They endlessly compare options, seek opinions, and still feel unsure. Cars24 identified this gap and decided to address it in a completely new way.
Rather than making small improvements to its existing platform, the company chose to rethink the entire car discovery experience. By partnering with OpenAI, Cars24 is now building an AI-powered system that understands what a buyer actually wants, their preferences, budget trade-offs, and intent, and guides them toward the right decision, much like a knowledgeable friend would.
The first version of this experience is already live. Cars24 has launched on the ChatGPT Store, allowing users to find their next car, new or used, simply by having a natural conversation. No more switching between tabs or comparing endless listings.
For Cars24, this marks a clear shift in direction. The goal is to make one of life’s biggest purchases feel less like a chore and more like an informed, confident choice powered by AI.
