Haircare startup Xtovia has raised Rs 6.9 crore in a pre seed funding round. The round was led by V3 Ventures, with additional support coming from Consumer Collective by Atrium along with a group of angel investors.
According to the company, the fresh capital will go toward building a stronger intellectual property portfolio, growing its team, and supporting its plans to enter new markets. The funds will also help speed up the startup’s overall business growth in the coming months.
About Xtovia
Xtovia was founded in 2025 by Navneet Misra and Dr Madhu. The startup works on premium haircare products that aim to fix structural hair damage using formulations backed by scientific research. Its entire product lineup is built around technology developed in house through the company’s own research and development work carried out in India.
The Science Behind the Products
At the heart of Xtovia’s offerings is its TriLayerX Hair Tech, a proprietary technology built to strengthen the hair core, repair damaged cuticles, and rebuild the lipid layer that shields hair from everyday damage. This technology did not come together overnight. It went through more than 1,500 product iterations before reaching its current form. The development process also included over 35 in vitro and clinical studies, around 500 consumer validation exercises, and four global patent applications.
Xtovia states that clinical testing has shown its formulations to perform up to 20 percent better than several well known international bond repair haircare brands.
At present, Xtovia sells its products through its own direct to consumer channel. The company is now looking to widen its reach by entering additional online marketplaces and exploring other distribution channels in the near future.
With a science backed approach and a growing list of patents and studies behind its formulations, Xtovia is positioning itself as a serious player in India’s premium haircare space. The fresh funding is expected to help the startup scale its research, team, and market presence over the coming months.
