Hindustan Unilever Limited has made a significant move to strengthen its position in the health and wellness sector by acquiring full ownership of OZiva, a prominent player in the nutritional supplements market. The consumer goods giant is paying Rs 824 crore to acquire the remaining stake in Zywie Ventures Private Limited (OZiva).
Strategic Expansion in Health & Wellness
This acquisition marks an important milestone in HUL’s journey within the health and wellness category, which the company entered in 2023. The sector represents a rapidly expanding consumer segment, and HUL has been strategically building its presence to capitalize on growing health consciousness among Indian consumers.
OZiva’s Impressive Growth Trajectory
OZiva has demonstrated remarkable business performance since HUL initially invested in the brand. In 2023, HUL had acquired a majority 51% stake in the company, and OZiva has since flourished under this partnership. The brand has grown significantly, reaching approximately Rs 480 crore in revenue by 2025.
The company’s growth has been exceptional, recording an impressive compound annual growth rate of around 130% over the past two years. This explosive expansion has been driven by OZiva’s strong product portfolio and its ability to leverage synergies within HUL’s extensive distribution network and operational ecosystem.
Completing the Acquisition
HUL’s Board of Directors has now approved the purchase of the remaining 49% stake in OZiva. The transaction follows a pre-determined valuation framework that was established earlier, with the total consideration amounting to Rs 824 crore. Once this deal is finalized, OZiva will become a wholly-owned subsidiary operating under Hindustan Unilever’s corporate umbrella.
Market Position and Consumer Appeal
OZiva has carved out a distinctive position in India’s health and wellness market by offering plant-based nutritional supplements and wellness products. The brand resonates particularly well with health-conscious millennials and fitness enthusiasts who seek clean-label, scientifically-backed nutritional solutions.
The company’s product range spans protein supplements, multivitamins, beauty nutrition products, and specialized wellness formulations. This diversified portfolio has helped OZiva establish itself as a trusted name in the direct-to-consumer wellness space.
